Paul Rand!

Here's a guy that knows how to mix Cute with good clean Design. No surprise that he was born in 1920. There a quite a few things of his that I admit that I am not that into design wise, but that mostly starts around the 80's (i.e. IBM and some mainstream logos that he did). The childrens books he did, like Little One and Sparkle and Spin, aren't among my favorites either as far as 'cute' goes, but I do enjoy the design elements. These two advertisements are really great!

Both images taken from an autobiography titled Paul Rand, by Steven Heller. I was hanging on every word two years ago when I first read this book, and little bits and pieces of Rand's style will sometimes infiltrate my doodles.